Impact on SEO

The A/B test does not have any impact on the search engine optimization. Indeed, indexing bots (Google, Yahoo!, Bing, etc.) are automatically excluded from the A/B tests. They can only see the original page of your website, so it does not affect your SEO nor the results of your A/B test.

For split URLs A/B tests, Kameleoon uses a JavaScript redirect, which does not affect the SEO either. However, we recommend to put the following tag in the header of the page on which you redirect your visitors:

<link rel="canonical" href="http://www.mywebsite.com/my-page">

Simply replace the URL of the exemple by the URL of the original page of your test.

For further information about this tag, please refer to Google support and the article on how to use canonical URLs.

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