Goal creation and management

To measure the efficiency of an experiment, it must be linked to one or several goals. All your goals created with Kameleoon are available on the “Goals” page in the “KPI” tab of the back office where you can create and manage them. 

Access the Goals page

Access all goals created with your account on the “Goals” page situated in the “A/B Test” or “Personalization” tab in the side bar menu.

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The default version includes the goal “Engagement” for all sites set up with your Kameleoon account. This goal records the number of visitors who open at least one other page after the landing page.

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Search bar

When you have created a lot of goals, use the search bar, the filters and the sorting options to find easily a specific goal.

Filters

different filters are available:

  • Tag
  • Type of experiment
  • Name of experiment
  • Status of goal

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Tag

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Find and select a tag among those you have already used. Goals with those associated tags will be displayed on the page. You can also check or uncheck all the tags.

Type of experiment

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Choose to display goals used in AB tests or in personalizations.

Name of experiment

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The “experiment” filter allows you to only display goals used on specific experiments. Find and select experiments by checking them in the list, associated goals will be displayed in the page.

You can also check or uncheck all the tags.

Status

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choose to display active or disabled goals.

Sorting options

Three sorting options are available:

  • Creation date
  • Goal name
  • Website

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Creation date

Click on “creation date” to sort the goals from the most recent to the oldest or inversely.

 

Goal name

Click on the “goal name” to sort the goals by alphabetical order or inversely.

Website

Click on “website name” to sort the goals by the alphabetical order (or inversely) of the website on which they are set.

All Sites

This option allows you to display only the goals linked to some specific websites.

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Select the websites you want within the list of the websites set on your Kameleoon account. Goals linked to those websites will be displayed on the page.

If no website is selected all the goals will be displayed.

Create a new goal

To create a new goal, click on the “New Goal” button in the upper right hand corner of the Goals page.

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In the pop-in that appears, please enter the site you want to apply the goal to and choose the type of goal you want to create.

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You can choose between 9 types of goals:

  • Click tracking
  • Scroll tracking
  • Access to a page
  • Custom goal
  • Time spent
  • Number of viewed pages
  • Retention rate

Click tracking

The goal “Click tracking” is reached when the user clicks on a given element.

To set up this goal, choose “Click Tracking” in the pop-in’s dropdown menu and click on “Next”.

The pop-in’s size increases and shows all click tracking setup options.Capture_d_e_cran_2018-01-19_a__10.50.43.png

Start by naming your click tracking, and indicate the URL of your site’s page you want to apply it to. The page is displayed in the window below. Simply click on the element the click tracking should be applied to. 

Once you chose an element, a pointer appears to confirm that the click tracking has been added. You can apply a click tracking to several elements.

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The number of selected click trackings is indicated above the display window.

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You can also choose the browsing mode to browse on your web pages.Capture_d_e_cran_2018-01-19_a__10.57.57.png

  • Advanced settings

Click on “Advanced settings” in the left hand bottom corner of the pop-in to access click tracking advanced setup options.

The setup pop-is divided into 4 sections.

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Section mceclip7.png lists the tracked elements’ CSS selectors

Section mceclip8.png enables you to reduce the range of your click tracking. In the default version, all goals you created, including click tracking, are available in all experiments. If you don’t want this to be the case, indicate the experiments which should be excluded from click tracking.

Section mceclip9.png enables you to send results to selected external tools that are installed on the site.

In Section mceclip10.png you can define the click tracking as default goal for the site it is applied to. 

Click on “Cancel” to return to the tracking’s standard parameters or “OK” to apply the new setup.

Once you’re back in the main window, click on “Create the goal”.

Sroll tracking

Scroll tracking enables you to measure the rate of visitors having scrolled down to a given level of your page.

To set up this goal, select “Scroll tracking” ” in the goal creation pop-in’s dropdown menu and click on “Next”.

The pop-in now shows the “Scroll tracking” goal’s setup options.

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In a first step, name your goal.

Indicate the URL of the page you want to apply the scroll tracking to.

After validation (click on “Enter”), the page appears in the window below.

The scroll tracking level is materialized by the limit between the shaded and non-shaded area. To meet the goal, the visitor must see only the non-shaded part of the page.

There are 3 different ways of defining the scroll tracking level.

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  • “Precise percentage”: The percentage is applied to the entire website. It’s defined with regard to the top of the page: 0% places the level on the very top, 50% in the middle and 100% at the very bottom of the page.
  • “Height in pixels”, zero pixels being the very top of the page. The lower the level is set on your page, the higher the number of pixels. The maximum height in pixels correlates with the page size.
  • “Selected element”: Visualize the elements of your page by hovering over them and click on the element of your choice. The level will be positioned right below the selected element.

If you choose a percentage or a height in pixels to determine the scroll tracking level, you can easily move it by dragging it into the position of your choice.

You can find more details on scroll tracking setup in our dedicated article [link]

  • Advanced settings

Click on “Advanced settings” in the left hand bottom corner of the pop-in to access click tracking advanced setup options.

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You can select the experiments for which the goal is defined. The dropdown menu includes 3 criteria to limit the application range of this goal:

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  • Name of the experiment: Check the boxes next to the experiments you want to apply the goal to
  • Type of experiment: Select the type of experiment you want to apply the goal to. A click on “A/B Test” makes the goal available for all A/B tests on the site the goal applies to. Same thing for “Personalization”.
  • Tags: By selecting a tag, the goal is applied only to the experiments linked to this tag.

Note : These parameters are restrictive. If you don’t select anything, the goal will apply to all experiments created on the website.

You can also choose to define this goal as main goal for the site you set it up for.

Access to a page

The goal “Access to a page” is met when the visitor arrives on the page you defined beforehand.

To set up this goal, select “Access to a page” in the creation pop-in’s dropdown menu and click on “Next”.

The pop-in now shows the setup options of this type of goal.

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In a first step, name the goal and give a short description if you want to.

Indicate the page the visitor must visit to reach the goal.

There are 3 options:

  • Choose “contains” to target all the pages sharing a same URL fragment
  • Choose “matches exactly” to target only the page with the exact URL you entered
  • With “matches the regular expression” you can target a URL and its variations according to the regular expressions you are using. Please refer to our dedicated page for help creating regular expressions.

Example: The URLs of your product page are built as follows: www.mysite.com/products/product-1

For your Access to a page goal to be applied to a specific product, select “matches exactly” and enter the precise URL (www.mysite.com/products/product-1)

To apply your goal to all of your product pages, select “contains” and type in /products/. You goal will apply to all pages containing the “/products/” fragment.

If the URL of product pages sometimes contains “product” instead of “products”, use the regular expression “www.mysite.com/products*”.

  • Advanced settings

Advanced settings are the same as for the Scroll tracking goal.

Time spent

This goal is met when the visitor spends a previously defined lapse of time on your site

To set up this goal, select “Time spent” in the creation pop-in’s dropdown menu and click on “Next”.

The pop-in now displays the setup options of the goal “Time spent”.

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Name the goal and give a short description if you want to.

Indicate the time the visitor must spend on your site to meet the goal.

To do so, you can choose the limit:

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  • “More than”: The visitor must spend at least a given time on the page
  • “Exactly”: The time spent must match exactly
  • “Less than”: The time spent must not exceed a given duration

Indicate the figure of your choice and one of the possible units in the dropdown menu: seconds, minutes or hours.

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  • Advanced settings

Advanced settings are the same as for the Scroll tracking goal.

Number of viewed pages

This goal is met if the visitor has viewed a number of pages you defined.

To set up this goal, select “Number of viewed pages” in the creation pop-in’s dropdown menu and click on “Next”.

The pop-in now shows the setup options of the “Number of viewed pages” goal.

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Name the goal and give a description if you want to.

Indicate the number of pages the visitor must view to reach the goal. You can choose among an exact number, a minimum or a maximum number.

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  • Advanced settings

Advanced settings are the same as for the Scroll tracking goal.

Retention rate

This goal is one of the default settings for all new sites set up with your account. Retention rate records the number of visitors who opened at least one more page after the landing page before leaving your site.

To set up this goal, select “Retention rate” in the goal creation pop-in’s dropdown menu and click on “Next”.

The pop-in now shows the “Retention rate” goal’s setup options.

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The goal is already set, you just have to name it and add a description if you want to.

  • Advanced settings

Advanced settings are the same as for the Scroll tracking goal.

View created goals

Once you created a goal, it can be viewed on the “Goals” page in the “KPI” tab.

3 elements are shown:

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The first element contains the goal’s name and type, as well as its status (active or not). A click on the question mark in the upper right hand corner gives access to the goal’s main setup details.

The second element indicates if the objective is used on experiments, and if so, which one(s).

The third element shows for which site the test is set up, the tags it is linked to and its ID number.

Just hover over the elements to see the available editing options.

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A click on the mceclip25.png icon deactivates the goal without deleting it from the goal list. It can be reactivated later on. A deactivated goal doesn’t appear in the list of available goals when creating an experiment. If it is used in a running experiment, conversions linked to this goal are no longer available in the results.

With the mceclip26.png icon, you delete the goal completely. This action cannot be undone.

The mceclip27.png symbol enables you to duplicate the goal. Please check all parameters before using a duplicated goal!

With the mceclip28.png symbol, you can edit the setup of existing goals.

Apply your goal to an experiment

Once the goal is set up, you can apply it to an experiment and upload its results to Kameleoon. Just select “Kameleoon” as tracking system when launching your experiment.

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In the list of available goals, select the goal you created.

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Congrats! Results will soon be available in your personal space. [link]

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