Reporting tools and goals

Reporting tools are the Analytics solution you will use to analyze your results at the end of your test. This article will help you to set up your tools, and show you how to define goals for Kameleoon reporting tool.

Setting up reporting tools

To analyze and follow your A/B test, several systems are available. Kameleoon works with the Web Analytic solutions in the market (Google analytics, AT Internet, Webtrends, Adobe Analytics, Eurelian, etc.).

Tools available

To display the Integration age, login to your personal space on https://back-office.kameleoon.com.

Use the left menu to go on the "Integration" page.

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On this page, you will find the list of all solution you can integrate with Kameleoon.

Kameleoon reporting tool is already configured by default - so you will not find it in this list!

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For each tool, the status on the right will indicate you if the solution has been set up or not:
- If the cross is displayed, the tool has not been set up; you will not be able to select it as reporting tool.
- If "OFF" is displayed, the tool is set up but disabled; you will not be able to select it as reporting tool.
- If "ON" is displayed, the tool is set up and enabled; you will be able to select it for the selected website(s).

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Adding a new reporting tool

Click on the tool of your choice to set it up and add it to your integrations.

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When the menu is unfolded, click on the "Activate tool" button.

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Select the website(s) on which you want to set up the tool on the left.

On the right part, fill in the setting fields, specific to the selected tool.

Finally, click on the "Validate" button to add the tool.

Enable/Disable a tool

To disable a tool, simply unselect all websites on which the tool is configured.

On the contrary, to enable a tool, select one or several websites on which you want to configure it.

Setting up conversion goals

What is a goal?

To use Kameleoon reporting too, you must define a conversion goal. It is the goal you want to improve with your A/B test.

Several goals are available:

  • Engagement: this goal is achieved if the visitor visited other pages after the landing page
  • Rebound rate: this goal is achieved if the visitor did not visit any other page after the landing page
  • Event tracker: this goal is achieved if the visitor clicked on a specific element you defined
  • Access to a page: this goal is achieved if the visitor reached a page of your choice
  • Number of page views: this goal is achieved if the visitor visited the number of pages of your choice
  • Time on site: this goal is achieved if the visitor spent a certain amount of time that you had defined
  • Custom goal: for more complex goals, you can create custom goals by calling Kameleoon API.

Creating a new goal

To create a new goal, go to the "Goals" page.

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Then, click on the "New goal" button to set up your new goal. 

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The following pop-in will open: 

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Select the website for which you want to create a goal, then the type of goal you want to create. Click on the "Next" button to go to the next step.

Fill in your the name of your goal and all the parameters related to the type of goal selected. For example, if you chose the "Access to a page" goal, the following pop-in will display:

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Creating a click tracker

If you want to create a click tracker, select the corresponding type of goal in the first select box. 

A specific pop-in will appear:

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Indicate the URL of the page on which you want to create the click tracker, then press the "Enter" key to load the page inside the pop-in. Once the page is loaded, simply click on an element to create a tracker. The number of create trackers will appear above your webpage. 

Click on the "Advanced settings" button to access new options, specific to the click tracker:
- Display the CSS selector of the tracked element(s)
- Define an action or a category for the tracker
- Send the results to integrations.

Advanced settings

For all types of goals, here is the advanced settings you will find. 

• Only display the goal for some experiments

This options will allow you to select experiments for which the goals will be available. The goal will not appear in the goal list for all unselected experiments. If you do not select any experiment, the goal will be available for all of them. 

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You can select experiments by name, experiment types (A/B testing or personalization) or tags. Please note that these category cannot be combined: you cannot select a type of experiment AND a tag for example.

• Define as main goal

You can, if you want to, define a main goal for the selected website. This will allow you to have access to a global conversion rate for y our main goal.

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You can only define one main goal by website: to edit your main goal if there is already one configured, you must unselect the current main goal in order to choose a new one.

Warning: this will not select automatically the goal for your experiments. 

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