Reporting tools and goals

Les outils de suivi sont les solutions Analytics qui vous permettront d'analyser vos résultats une fois votre test terminé. Cet article vous accompagnera dans la configuration de ces outils, et en particulier de l'outil de suivi Kameleoon.

Reporting tools are the Analytics solution you will use to analyze your results at the end of your test. This article will help you to set up your tools, and show you how to define goals for Kameleoon reporting tool.

Setting up reporting tools

Tools available

To analyze and follow your A/B test, several systems are available. Kameleoon works with the Web Analytic solutions in the market (Google analytics, AT Internet, Webtrends, Adobe Analytics, Eurelian, etc.).

Kameleoon also offers its own internal reporting tool as well as a click heat map.

Adding a new reporting tool

To add a new reporting tool, you need to log in to your personal space.

Then, use the left panel to go to the “Configured sites” page.

On this page, you will find the list of all the website you set up with on your account.

By default, Kameleoon reporting tool is already set up. To add a new tool, click on “Reporting tool(s) selected”.

 

A list of every reporting tool you can configure with Kameleoon opens. Simply click on the tool of your choice to add it to the list.

Note: it is possible to configure as many reporting tools as you want. They will appear as a list in the sidebar on the left.

If you need help to set yp Google Analytics with Kameloon, you can read our article about Google Analytics configuration.

Setting up conversion goals

What is a goal?

To use Kameleoon reporting too, you must define a conversion goal. It is the goal you want to improve with your A/B test.

Several goals are available:

  • Engagement: This goal is achieved if the visitor visited other pages after the landing page
  • Access to a page: This goal is achieved if the visitor reached a page of your choice
  • Number of page views: this goal is achieved if the visitor visited the number of pages of your choice
  • Time on site: This goal is achieved if the visitor spent a certain amount of time that you had defined
  • Custom goal: For more complex goals, you can create custom goals by calling Kameleoon API.

Adding a new goal

To add a goal, go to the “Configured sites” page. Kameleoon reporting tool is set up by default, but if it is not, please read the beginning of this article to help you to set it up.

Then, click on “Kameleoon” to set up your goals.

By default, a first goal, "Engagement", is automatically set up and enables you to know if the visitor has visited other pages after the landing page.
The engagement can be defined as the opposite of the bounce rate.

To add a new goal, click on the "Add Kameleoon goal" button.

You will now be able to give a name to your goal in order to recognize it easily. Then, click on the drop-down menu to choose between the 5 following options:

Example

For instance, we wish to mesure the amount of visitors accessing a download page. We will choose the goal "Access to a page" and indicate the URL of the download page. In our case, this is a URL containing /download/.

 

Afterwards, we can click on the "Validate" button to add this new goal. Two goals are now set within this A/B test.

You can also measure the amount of clicks done on certain areas of your website. You can define these goals called "Event trackers" to be able to measure this kind of action. For further information, you can read our article about Click tracking.

Once you have created your goals, you can select them when you launch your A/B tests.

Have more questions? Submit a request
Powered by Zendesk