Improving segmentation

Kameleoon allows you to custom some data in order to target specific visitors in your segments. To do so, click on the “Preferences” icon on the top right of your screen.

You will find here the settings for all of your websites. Below “Targeting”, you will find the amount of segments set up, and three links allowing you to improve your segmentation by creating interests, custom data or key pages.

Creating an interest

Creating an interest will allow you to target visitors according to one or several website(s) they visited before yours.

To create an interest and use it while creating a segment, click on “Create interests”. If you have never created one before, it will lead you straight to the interest creation page.

Creating a new interest

To create a new interest, there are two fields to fill: the name of the interest and the website(s) the users must have visited before to be targeted. You must indicate at least one website to validate the interest.

To finish, click on the "Validate" button to save your interest.

Interests management

The interests you have created will appear in the list of interests, on the left of your screen. Click on the interest of your choice to consult, edit or delete it.

Information about the interest will appear on the right part of your screen. The buttons located on the bottom will allow you to save your changes or delete the interest.

If you already created one or several interests and want to create a new one, click on the “Add an interest” button located on the top right of your screen.

Targeting an interest in the segment builder

Once you have created your interest, you can use it as a condition in your segments. You will see it in the “Visitor interests” condition.

Select the condition and choose your interest in the drop-down menu. If you never created an interest, the list will be empty.

Creating custom data

Creating a custom data will allow you to target visitors according to data you have collected, such as user accounts data.

To create a custom data, click on “Specify custom data”. If you have never created one before, it will lead you straight to the custom data creation page

Creating a new custom data

Start with giving a name to your data.

Fill in the fields according to the data to create and click on Validate” to register your custom data.

Custom data management

The custom data you have created will appear in the list of custom data on the left of your screen. Click on the custom data of your choice to consult, edit or delete it.

The information about the custom data will appear on the right part of your screen. The buttons located on the bottom will allow you to save your changes or delete the interest.

If you already created a custom data, click on the “Add a custom data” button to add a new one.

Targeting a custom data in the segment builder

Once you have created your custom data, you can use it as a condition in your segments. You will see it in the “Custom data” menu.

Creating key pages

Creating a key page will allow you to target visitors according to one or several pages they visited on your website.

To create a key page and use it while creating a segment, click on “Specify Key pages”. If you have never created one before, it will lead you straight to the interest creation page.

 

Creating a new key page

To create a new key page, there are two fields to fill: the name of the key page and the page(s) the users must have previously visited to be targeted. You must indicate at least one page to validate the interest.

To finish, click on “Validate” to save your key page.

Key pages management

The key pages you have created will appear in the list of key pages, on the left of your screen. Click on the interest of your choice to consult, edit or delete it.

Information about the key page will appear on the right part of your screen. The buttons located on the bottom will allow you to save your changes or delete the key page.

If you already created a key page, click on the “Add a key page” button to add a new one.

Targeting a key page in the segment builder

Once you have created your key page, you can use it as a condition in your segments. You will see it in the “Key page” condition.

Select the condition and choose your key page in the drop-down menu. If you have never created a key page, the list will be empty.

 

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