Setting up goals

To analyze and make sure your web personalization is relevant, several systems are available. Indeed, Kameleoon works with the main Web Analytic solutions in the market, and offers also a Kameleoon reporting tool.

Note: your favorite reporting tool is not available? We are expanding the number of reporting tools available with our solution.  All the reporting tools available in our A/B testing solution will soon be available with personalization.

In this article, we will explain how to configure Kameleoon reporting tool.

Adding a reporting tool

Kameleoon allows you to add one or several reporting tools to analyze the results of your personalizations.

To add a reporting tool, use the left menu to access the “Configured sites” page.

By default, Kameleoon reporting tool is already set up. If it is not, or if you want to add another reporting tool, click on “X reporting tool(s) selected”.

To add a reporting tool, click on its icon. Here, we are selecting Kameleoon reporting tool.

Creating a new goal

To create a new goal for Kameleoon reporting tool, you need to go on the "Goals" page.


By default, the goal "Retention rate" is already set up. It allows you to know if the visitor visited other pages after the landing page.

To add a new goal, click on the “New goal” button.


Give a name to your goal in order to recognize it easily. Then, click on the drop-down menu to choose between the 5 following options:

  • Access to a page: this goal is achieved if the visitor reached a page of your choice.
  • Event trackers: this goal is achieved if the visitor clicked on one or several elements you've defined.
  • Number of page viewed: this goal is achieved if the visitor visited the number of pages of your choice.
  • Time spent: This goal is achieved if the visitor spent a certain amount of time that you had defined.
  • Custom goal: For more complex goals, you can create custom goals by calling Kameleoon API.
  • Retention rate: This goal is achieved if the visitor visited other pages after the landing page.


For instance, we wish to mesure the amount of visitors accessing a download page. We will choose the goal "Access to a page" and indicate the URL of the download page. In our case, this is a URL containing /download/.


Afterwards, we can click on the "Validate" button to add this new goal. Two goals are now set within this A/B test.


Once you have created your goals, you can select them when you are launching your web personalizations.

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