What is the difference between 'AND' and 'OR' in the segments?

When you create your segment, if you need to use several conditions to define it, the connection between them can be "And" or "Or".

 

Definitions

'AND' corresponds to a simple addition: condition A and condition B must be reached to activate the personalization.

'OR' means that only one of the conditions must be reached: condition A or condition B must be reached to activate the personalization.

The "Refine this condition" option, corresponds to the mathematical parentheses.

The "Add new condition" option puts the new condition on the same level.

Examples

Condition A and condition B = both conditions must be reached

Condition A and condition B and condition C = all three conditions must be reached

Condition A or condition B = at least one of the conditions must be reached

Condition A or condition B or condition C = at least one of the conditions must be reached

Condition A and condition B or condition C = Condition A and one of the two other conditions must be reached

(Condition A and condition B) or condition C = the two condition A and B or only the condition C must be reached. 

Have more questions? Submit a request
Powered by Zendesk